Eiffel Optic near the Stepanska tram stop! In it, a clingy young lady appears to be de-robing a Zoolander wannabe, complete with a yin-yang necklace and hairless chest. Sex sells... prescription eyeglasses?
Examining marketing strategies across cultures is fascinating. Nudity and sexual innuendo are rife in advertising over here - partly because Europe is just more lax about birthday suits in general and partly because here in the Czech Republic, sexism doesn't yet seem to be a form of political incorrectness. Here's a relatively tame example for a sale on laptops:
And then there's this twisted TV ad created by Lowe Prague (with an English voice-over). It's for a "relaxing" drink called Zenonade in which a flight attendant fantasizes about a plane crash, and it's a play on the dark humor that is characteristic of Czech culture. No way no how would this ever air in the U.S.
Nudity and dark humor aside, there are a lot of creative advertisements here, as well as an International Advertising Festival every year. Here are a couple of ads I've seen and loved:
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| Sign for the Museum of Communism |
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| Giant floating Staropramen bottle |
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| Print ad that combines Skoda (car) with Mucha (famous Slavic artist) |
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